CPA payback calculator

Put in a monthly budget, a target CPA and a 12-month LTV. See the FTDs it buys, the maximum CPA your payback target allows, and the LTV-to-CPA ratio. Everything runs in your browser.

Book a call See the benchmarks

Monthly media budget (EUR) Target CPA per FTD (EUR) 12-month LTV (EUR) Payback target (percent of 12-month LTV)

Defaults use the Canada benchmark row: 275 EUR CPA against 1,657 EUR LTV. Change any field to model your own market.

Estimated monthly result

first deposits per month

Max CPA at your payback target0 EUR

Gross margin per player (LTV minus CPA)0 EUR

LTV to CPA ratio0 : 1

Maximum acceptable CPA equals 12-month LTV multiplied by your payback target. A common frame is a payback of 20 to 35 percent of 12-month LTV, with the aggressive end reserved for a strong cash position.

This is a planning tool, not a guarantee. It uses steady-state numbers; real month-one CPA runs higher and compresses along the decline curve. Use it to sanity-check whether a market and budget can hit a payback target before committing spend.

Questions operators ask

How do you calculate maximum CPA?

Maximum acceptable CPA equals 12-month LTV multiplied by your payback target. At a 30 percent payback on a 1,657 EUR LTV, the maximum CPA is about 497 EUR.

What is a good LTV to CPA ratio for casino?

Frames vary, but many operators aim for at least 3 to 1 over 12 months. The calculator shows the ratio live so you can test a market and budget before committing.

Tell us the market. We tell you what converts there.

A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.

Book a call