Push and pop volume from the networks that carry it, with the fraud filtering they will not run for you. Bought to first deposit, not to clicks.
Push and pop is the cheapest tested route to FTD volume. It is also where the most waste hides, because the networks bill on traffic they do not filter. The value is in the filtering, not the buying.
Volume comes from the established push and pop networks: PropellerAds for Brazil, India and Canada reach, RichAds for tier-one, Adsterra and TrafficStars for scale and native, ExoClick where the vertical fits. Each is strong somewhere and weak elsewhere; the shortlist is picked per market, never on a single account call.
Raw push and pop traffic is cheap and noisy. It becomes efficient through source-level fraud signals, block lists prepared before launch, three to five creative variations per market, and a retargeting pool that catches the fraction worth catching. Judged on clicks, push looks expensive. Judged on filtered FTDs, it is often the lowest cost per deposit available.
Through push and pop networks such as PropellerAds, RichAds, Adsterra and TrafficStars, selected per market. The result depends far more on filtering and creative than on which network is used.
Yes for volume, if it is filtered. Push and pop is the cheapest tested route to FTD volume, but the networks bill on unfiltered traffic. Source-level fraud filtering and kill thresholds are what make it efficient.
A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.
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