Casino advertising in Finland: the reforming licensing regime, the converting channel mix, and cost per FTD and LTV benchmarks.
| Channel | Role | Note |
|---|---|---|
| Push and pop | Volume | Efficient FTD volume in a digital market |
| Programmatic | Quality | Retargeting for retention |
| Native | Consideration | Content-fit for a cautious audience |
Channel-fit read as at Q2 2026, from live campaigns in and around this market.
| Metric | Band |
|---|---|
| Target CPA (programmatic) | 150-250 EUR |
| 12-month LTV | 800 EUR (stable, high quality) |
| Primary payment | Online bank transfer (Trustly) |
Rounded bands from GambleClicks campaign and cohort data, data through Q2 2026. Methodology on the benchmarks hub.
Finnish players use instant online bank transfer (Trustly-style) almost universally. High digital adoption makes it an efficient market to test in ahead of the licensing regime.
Finland is reforming from a monopoly toward licences, targeted for 2026 to 2027. The advertising position is shifting; confirm the current rules and licensing timeline before launch. Guidance, not legal advice.
Programmatic and push target bands run about 150 to 250 EUR per FTD, against a stable 12-month LTV around 800 EUR. Finland is a lower-LTV but high-quality, low-churn market.
A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.
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