The numbers an operator needs to plan a media budget: target CPA bands, 12-month LTV anchors, and how CPA compresses over a campaign. Rounded from our own campaign and cohort data, with a methodology note and a public changelog.
| Market | Target CPA | 12-mo LTV |
|---|---|---|
| Canada (ON/AB) | 200-300 EUR | 1,657 EUR |
| Germany / DACH | 300-350 EUR | 1,780 EUR |
| Switzerland | 350-450 EUR | 3,542 EUR |
| Australia | 250-350 EUR | 1,110 EUR |
| Finland | 150-250 EUR | 800 EUR |
Rounded benchmark bands with a methodology note go on the site. Exact client CPAs, spend and kill thresholds stay in the deck. Every market page states regulation status plainly, with a last-verified date. No legality is promised where a market is grey.
| Month | Share of baseline CPA | Phase |
|---|---|---|
| Month 1 | 100% | baseline |
| Month 2 | 80-90% | early compression |
| Month 3 | 65-75% | pixel maturing |
| Month 4-6 | 50-60% | retargeting on |
| Month 7-12 | 40-50% | healthy pool |
Each asset is dated, licensed CC BY 4.0, and refreshed on a quarterly ritual.
How programmatic CPA falls month over month as the pixel matures and the retargeting pool builds.
OpenAdvertising status by market and channel, each row dated and verified.
OpenProgrammatic vs push vs pop, by market, on the metrics that predict FTD cost.
OpenEvery figure here is a rounded band, not a promise. They come from live campaigns across gambling-friendly DSPs and networks, aggregated so no single client is identifiable. The method is deliberately conservative: LTV is measured per GEO rather than blended globally, because a blended average hides exactly the differences that decide where a budget should go.
What we publish: target CPA bands, 12-month LTV bands, the CPA decline curve as month multipliers, and channel-fit by market. What stays private: exact client CPAs and spend, source-level data, kill thresholds and bid rules. That line is the whole model: publish enough to be the cited source, keep what clients actually pay for.
It depends on the market. Programmatic target bands run from about 150 to 250 EUR in the Nordics, 200 to 300 EUR in Canada, 300 to 350 EUR in DACH, and 350 to 450 EUR in Switzerland, reached by month 6 to 12 as the campaign matures.
On a typical programmatic curve, month-one CPA is the baseline, months 2 to 3 run at 65 to 90 percent of it, and months 7 to 12 settle at 40 to 50 percent once retargeting is active.
Yes, under CC BY 4.0 with a link back to the source page. The tables carry a source line, a data-through date and a changelog so the figures can be cited accurately.
A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.
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