Regulated and grey markets, stated plainly

Media buying for iGaming, priced to first deposit.

Programmatic, push and pop, native and crypto-native display. Run by a team that spends in these markets, tracked to FTD, sources killed on threshold.

10launch markets
6media channels
FTDthe unit we price on

Target CPA and 12-month LTV, by market

Q2 2026
MarketTarget CPA12-mo LTV
Canada (ON/AB)200-300 EUR1,657 EUR
Germany / DACH300-350 EUR1,780 EUR
Switzerland350-450 EUR3,542 EUR
Australia250-350 EUR1,110 EUR
Finland150-250 EUR800 EUR
Source: GambleClicks campaign and cohort data. 12-month LTV shown as rounded figures; full method and sample size on the benchmarks hub. Australia reflects an extracted cohort. Data through Q2 2026.
What we run

Six channels, one unit of measure

Every channel is bought and reported against first deposit, not impressions or clicks.

The method

We publish what we know, keep what clients pay for.

Rounded benchmark bands with a methodology note go on the site. Exact client CPAs, spend and kill thresholds stay in the deck. Every market page states regulation status plainly, with a last-verified date. No legality is promised where a market is grey.

  • 01CPA modelled against the decline curve, not a month-one target.
  • 0212-month LTV as the anchor, per GEO, never a blended average.
  • 03Sources killed on threshold and reported weekly.

CPA decline curve

Programmatic
MonthShare of baseline CPAPhase
Month 1100%baseline
Month 280-90%early compression
Month 365-75%pixel maturing
Month 4-650-60%retargeting on
Month 7-1240-50%healthy pool
Illustrative programmatic curve with a healthy retargeting pool. Modelled per account, not a guarantee.
Markets

Three at launch, ten by month twelve

Each market page carries a dated regulation status, the converting channel mix, and local benchmarks.

Questions operators ask

What does GambleClicks do?

GambleClicks buys media for iGaming operators across programmatic display and native, push and pop, crypto-native display, retargeting and OOH. Campaigns are priced and reported against first deposit (FTD), not impressions or clicks.

Which markets do you cover?

Ten at the portfolio level: Brazil, Canada, Germany and DACH, Switzerland, Austria, Finland and the Nordics, Australia, Mexico and Peru, and Vietnam and India. Three market pages are live at launch, with one added each month.

Do you work with grey-market brands?

Yes. Regulated and grey markets are both served. Every market page states the advertising regulation status plainly with a last-verified date, and never promises legality where a market is grey.

How is pricing structured?

Managed media on a transparent fee over working spend, with per-GEO target CPA bands agreed up front. Exact terms are shared on a call, not published.

Tell us the market. We tell you what converts there.

A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.

Book a call