The listicles ranking today were written by the networks themselves. This is a neutral, buyer-side read on where each network actually earns its place.
Every network is strong somewhere and weak elsewhere. The question is never which network is best, it is which network is best for your market, vertical and stage.
| Network | Formats | Best for | Edge |
|---|---|---|---|
| PropellerAds | Push, pop, native | Brazil, India, Canada volume | Deep reach, self-serve |
| RichAds | Push, pop | Tier-one push | Quality push, good support |
| Adsterra | Display, pop, native | High-volume, multi-GEO | Scale, iGaming-friendly |
| TrafficStars | Native, pop | Tier-two GEOs | Native strength |
| Coinzilla | Crypto display | Crypto casinos | Crypto-native reach |
| Viant | Programmatic DSP | Premium, retargeting | Placement quality |
Buyer-side view as at Q2 2026, from live spend. Not sponsored; no network pays for placement here.
Shortlist four to six platforms for the market, allocate a real test budget of one to three thousand EUR each, run an eight-week pool-building phase, then cut the bottom third to half on FTD rate. Picking a network on a single account-management call, or believing CTR claims without checking FTD rate, is how budgets get wasted.
It depends on market and vertical. PropellerAds and RichAds lead for push and pop volume, Adsterra and TrafficStars for scale and native, Coinzilla for crypto display, and Viant for premium programmatic and retargeting.
Shortlist four to six for the market, test each with a one to three thousand EUR budget over eight weeks, and cut the weakest third to half on FTD rate. Do not pick on a single sales call or on CTR claims.
A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.
Book a call