Casino advertising in Canada: Ontario and Alberta regulation, the converting channel mix, cost per FTD and 12-month LTV, and Interac payment culture.
| Channel | Role | Note |
|---|---|---|
| Programmatic | Quality lead | Placement control, retargeting depth |
| Push and pop | Volume | Filtered volume for FTD scale |
| Retargeting | Compounding | Deposits at roughly a third of cold cost |
Channel-fit read as at Q2 2026, from live campaigns in and around this market.
| Metric | Band |
|---|---|
| Target CPA (programmatic) | 200-300 EUR |
| 12-month LTV | 1,657 EUR |
| Primary payment | Interac |
Rounded bands from GambleClicks campaign and cohort data, data through Q2 2026. Methodology on the benchmarks hub.
Interac is the default deposit and withdrawal rail. Fast, trusted payouts are a retention lever in Canada as much as an acquisition one; slow withdrawals show up in churn before they show up in reviews.
In Ontario, registered operators can advertise within iGaming Ontario standards, which restrict inducements and audience targeting. Alberta is opening a regulated market. Confirm registration and the current standards for the province you target.
Programmatic target bands run about 200 to 300 EUR per FTD, against a 12-month LTV around 1,657 EUR, reached by month 6 to 12 as retargeting matures.
A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.
Book a call