Casino advertising across the Nordics: country-by-country regulation, the channel mix, and cost per FTD benchmarks.
| Channel | Role | Note |
|---|---|---|
| Push and pop | Volume | Efficient FTD volume across the region |
| Programmatic | Quality | Retargeting and placement control |
| Retargeting | Efficiency | Core to CPA compression |
Channel-fit read as at Q2 2026, from live campaigns in and around this market.
| Metric | Band |
|---|---|
| Target CPA (programmatic) | 150-250 EUR |
| 12-month LTV | Finland 800 EUR; Sweden and Norway not separately extracted |
| Primary payment | Instant bank transfer (Trustly) |
Rounded bands from GambleClicks campaign and cohort data, data through Q2 2026. Methodology on the benchmarks hub.
Instant bank transfer is the default across the region. Treat Sweden, Norway and Finland as separate advertising environments; the regulation differs more than the player behaviour does.
It depends on the country. Sweden is licensed and permits advertising within its rules; Norway runs a strict monopoly; Finland is reforming. Plan per country, not as a bloc, and take legal advice on each.
Push and pop for efficient FTD volume, programmatic and retargeting for quality and retention. Instant bank transfer dominates payments across the region.
A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.
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