Managed programmatic for iGaming, placement by placement

Programmatic is the quality end of iGaming media: placement control, real retargeting, and reporting deep enough to kill a bad source before it wastes a budget.

The stack

We buy across a shortlist chosen per market: Adsterra and TrafficStars for scale and native, SmartyAds for self-serve testing, Viant for premium and retargeting concentration, plus agency-seat access where DSPs exclude Curacao brands. Four to six platforms run in parallel during pool building, then budget concentrates on the winners.

What sits inside programmatic

• Display and native: the core of placement-controlled reach and retargeting.
• OOH and DOOH: geo-targeted around stadiums, transit and venues in launch markets, for brand-search lift. Sold as a launch add-on that builds its own benchmark set.
• Geo-targeted campaigns: tight GEO and time-of-day targeting as a CPA compression lever, not an afterthought.

Reported to FTD

Every source carries a status: test, scale or kill. Reporting is daily through pool building, weekly at scale, with a monthly source review, CPA trend and retargeting-pool health check. The output of any recommendation is a source list, budget allocation, target CPA per GEO, and the next three experiments.