Push and pop is the cheapest tested route to FTD volume, and the most wasteful if you buy it the way the networks sell it.
Judged on clicks, push traffic looks expensive and noisy. Judged on filtered first deposits, it is frequently the lowest cost per deposit available. The gap between those two views is the whole job.
Push and pop networks bill on delivered traffic, including the fraudulent and mismatched fraction they have no incentive to remove. Left unfiltered, that fraction is what makes push look wasteful. The fix is prepared block lists, source-level fraud signals, three to five creative variations per market, and a retargeting pool that recovers the fraction worth recovering. Do that, and the same inventory that looked expensive becomes the cheapest FTD source in the plan.
Yes for volume, if it is filtered. Unfiltered, it wastes budget on fraud and GEO mismatches. Filtered at source level with kill thresholds, it is often the cheapest route to first deposits.
Prepared block lists before launch, source-level fraud signals, GEO validation, and cutting the weakest 30 to 50 percent of sources on FTD-rate thresholds rather than on clicks.
A short brief and a 20-minute call. GEO, monthly budget band, vertical. You leave with a channel read, not a sales deck.
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